Product roadmap
What ships today,
and what is next.
Everything under Available Now is live in the product today. The rest describes direction, not commitments — plans, order, and pricing may change as we learn.
Available now
Live in the product today.
Directory and search discovery
NMLS-sourced officer profiles discoverable by state, city, and loan type.
Claimed, verified MLO profiles
Claim your profile, verify ownership, and control what borrowers see.
Mini-site and short links
A shareable profile surface for every claimed officer.
Lead inbox / mini CRM
Every organic borrower inquiry with full contact info, lead history, lead status, and a close action — on every plan, including Free.
Daily digest and realtime alerts
Free receives a daily digest of new leads. Pro and Founders Club receive realtime lead alerts.
Analytics and insights
Profile, lead, and content performance dashboards.
Content studio
Draft, schedule, and publish posts with per-draft styling and post-history import.
AI content generation
Prepaid AI credits for content drafts and images, with 100 credits per month on Pro.
Profile Video
Pro and Founders Club access, metered in AI credits per video.
Building
MLO AI Assistant.
A mortgage-focused AI assistant designed around the day-to-day work of a loan officer. The directions we are exploring include understanding your profile and specialties, helping you work and prioritize leads, drafting borrower follow-up, preparing compliant marketing drafts, and assisting with day-to-day mortgage workflow through approved MLO Finder actions.
When it ships, the assistant is intended to be a Pro software feature — so Founders Club members receive lifetime access to the assistant software as part of Pro. Actual usage remains metered: assistant usage may consume AI credits or an equivalent metered unit, and Founders keep their lifetime 20% credit-pack discount. Exact capabilities will be announced when they are implemented.
Planned
Where the lead inbox goes next.
CRM notes, tags, and reminders
Annotate leads, organize them with tags, and schedule next follow-ups inside the lead inbox.
Advanced lead workflow
Richer pipeline stages and advanced filtering and search.
Lead export
Export your own leads (CSV) for use in your other tools.
CRM and LOS integrations
Connect MLO Finder leads to the systems you already work in.
Workflow automation
Automated follow-up sequences for new and aging leads.
Team and brokerage capabilities
Shared pipelines, routing, and multi-seat management for teams and brokerages.