Plans and pricing
Get found. Get leads.
Grow your business.
Claiming is free and puts real leads in your inbox: every organic MLOFinder borrower inquiry, full contact info, and a daily digest in a built-in mini CRM. Pro adds realtime lead alerts and advanced creation tools. Lifetime Pro software access is also available as a one-time purchase.
Software plans
Free to claim. Pro to move faster.
Pro is currently available monthly. Founders Club is a one-time purchase with lifetime Pro access for one individual MLO at $399 one-time. The first 500 memberships are available now from 2,000 total, limited to one active membership per MLO at a time, with 300 AI credits once, 20% off eligible packs, and future individual Pro features. Regular Lifetime Pro will be $799 one-time after the Founder program closes.
Free
Claimed profile · $0
Every organic borrower lead lands in your lead inbox / mini CRM with full contact info and lead history — no lead caps. You get a daily digest of new leads, plus profile controls, a mini-site, posting workflows, and insights.
Most popular
Pro Monthly
$29/mo
Realtime lead alerts and the full Pro toolkit for a claimed officer profile.
- Realtime lead alerts — respond while the lead is warm; Free receives a daily digest
- Full lead inbox / mini CRM with complete borrower contact info
- Profile Video, Medium/High images, extended import, and analytics refresh
- 100 AI credits each month
Plan
Founders Club
$799 one-time$399 one-time
Save $400 during Founders Club
Lifetime Pro access for one MLO with a one-time purchase during the Founders campaign.
- First 500 memberships available now, from 2,000 total Founder memberships
- Lifetime access to current and future individual Pro software features
- 300 AI credits included once — never a recurring monthly grant
- 20% off eligible AI credit packs for life
- MLO AI Assistant included when it ships as a Pro feature; usage stays metered
- One-time payment, limited to one active Founder membership per MLO at a time
Paddle adds tax where required. Prices are tax-exclusive base prices, and checkout opens Paddle's hosted UI with a server-created transaction for the selected locked catalog price.
Already claimed your profile? Sign in before checkout. New to MLO Finder? Claim your profile free.
Feature matrix
What is free, and what paid plans add.
Lifetime access applies to Pro software features. AI credits and other usage-based services are separate. See the public roadmap for what ships next.
| Feature | Free · $0 | Pro · $29/mo | Founders Club · $399 one-time300 credits once · one active membership per MLO$799 one-time after the Founders campaign |
|---|---|---|---|
| Get found | |||
| Claimed, verified MLO profile | Included | Included | Included — lifetime |
| Directory and search discovery | Included | Included | Included — lifetime |
| Mini-site and short links | Included | Included | Included — lifetime |
| Profile customization | Included | Included | Included — lifetime |
| Get leads | |||
| All organic MLOFinder borrower inquiries | Included | Included | Included — lifetime |
| Lead inbox / mini CRM | Included — full borrower contact info, lead history, and close action | Included | Included — lifetime |
| Lead alert delivery | Daily digest | Realtime alerts | Realtime alerts — lifetime |
| Create & market | |||
| Posting workflow: save, schedule, publish | Included | Included | Included — lifetime |
| Per-draft styling controls | Included | Included | Included — lifetime |
| AI credits | No monthly allocation; packs available | 100 per month | 300 once at purchase; packs available |
| AI credit-pack pricing | Standard | Standard | 20% off eligible packs for life |
| Profile Video | Not included | Included access; 20 credits per video | Included access; 20 credits per video |
| Image quality | Pro required | High only | High only |
| Post-history import | Up to 6 posts | Extended import up to 12 posts | Extended import up to 12 posts |
| Generated-draft UX | 3 generated drafts total | Generous; no plan counter | Generous; no plan counter |
| Understand what works | |||
| Analytics and insights dashboard | Included | Included | Included — lifetime |
| Social analytics refresh | View existing insights | Refresh access included | Refresh access included |
Prepaid AI credits
Pay for compute as you use it.
Credit packs are one-time purchases for MLO Finder AI content generation. They are separate from software-plan access.Founders Club members receive 20% off eligible packs for life, applied automatically at checkout.
Starter
100credits
$15.00(15¢/credit)
Pro pack
500credits
$60.00(12¢/credit)
Studio pack
1000credits
$110.00(11¢/credit)
Credits are prepaid, non-transferable units for MLO Finder services only. They are not a gift card, legal tender, or redeemable for cash. Purchased credits expire 24 months after purchase. There are no dormancy or inactivity fees. Cash refunds are available only for qualifying service outages or where required by law. To request a qualifying refund, contact support.
Purchased credits expire 24 months after purchase, carry no dormancy fee, and are governed by the Refund and Cancellation Policy.
Billing and policy details
Prices are tax-exclusive base prices in U.S. dollars. Paddle acts as Merchant of Record and adds applicable tax at checkout.